Marshall Wine Consulting

Marshall Wine Consulting
P.O. Box 642
Diablo, CA 94528
ph: 925-784-1514
fax: 925-855-9085

Marketing Solutions for Wineries and Retailers.

 

Real results, real experience.

  • E-Commerce Marketing

    Are you selling all that you can direct-to-consumer?  Let us help!  Our clients have more than doubled their online sales in this past fourth quarter.We're professionals who know what to do to build your direct business.  Talk to us today and start growing in 2010.  Please contact me directly for a customized proposal.

    Here's an example of our just-in-time 90-Day Jump Start Program:

     

    Website:

    • Recommend website edits to align with SEO best practices and increased conversion
    • Update metatags, keywords, marketing URLs
    • Edit current copy and language on site for SEO, clarity, conversion
    • Evaluate shopping cart, teasers, product set up
    • Edit wine club offer text

    E-Mail:

    • Plan segmented email campaign for 90 day period
    • Design and execute several emails to current list members.
    • Establish baseline conversion rates of current list based on A/B test of promo vs. no promo
    • Segment customer list into top categories – best customers, club, subscribers, etc.
    • Deliver summary reporting of conversion and sales

    Customer Acquisition:

    • Enter social media: Facebook, Twitter, and more
    • Design tasting room staff incentive and contact info programming
    • Design referral program for current active list members
    • Provide event kit for customer acquisition at events
    • Design cross-promotional programs for wholesale business side

    Branding/soft benefits:

    • Update online brand data including Snooth, Cellartracker, etc.
    • Add products to Google Base
    • Monitor brand activity and impressions

  • Private Label Brand Development

    Proprietary brands are leading the way in both on and off-premise.  Whether you're a small independent retailer or a larger restaurant chain, we will bring together a complete package for you, specially designed with your customers in mind.  We work with some of the top wineries in California, France and Australia to create internationally appealing wine brand names, packaging and the wines inside.  Want to know more?  Please fill out my contact form with more details.

  • Wine Club Design and Management

     

     

     

     

     

     

     

    Wine Clubs continue to grow and become a profitable piece to any direct-to-consumer program.  Let us put our experexperience to work for you! We specialize in optimizing wine club fulfillment, collateral design, and wine club software selection for both third party wine marketing companies and wineries. We'd love to meet with you to discuss your goals, please contact us.

References available upon request.

It's not often one finds a person with truly encyclopedic wine knowledge and an uncanny ability to articulate it. Elaine takes that one step further: she's also a smart and resourceful operator who understands the quantitative and financial aspects of business and knows how to get things done. At Signature Wines she used this unusual breadth and depth of knowledge to deftly manage an extraordinary scope of responsibility. She consistently delivered against challenging deadlines and budgets and she cultivated outstanding relationships with partners and suppliers.”

Chris Fenster, former CFO Signature Wines

November 7, 2008

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Marshall Wine Consulting
P.O. Box 642
Diablo, CA 94528
ph: 925-784-1514
fax: 925-855-9085